Are your emails to clients going to spam?
If you have Google Workspace and your emails to clients are going to spam, you’ll need to authenticate your email.
Contact Google chat support so you can copy and paste the code they give you.
Steps:
You need an SPF, do this first
Then you need a DKIM (please don’t ask me what that stands for 😅)
Then you need a DMARC code. In the middle of the code they give you, it will say p=none. Change none to quarantine so it looks like p=quarantine - I know it’s weird to fix code from google’s own IT people but trust me on this and check yourself on the last link I’ve added. I got that code modification from an engineer in my company.
You need a Google authorization code. The support team won’t know what that is so send them a screenshot where your web hosts asks for it (this is true on Wordpress and Squarespace).
You also need something called MX
Finally, check your status here. Just type your website in the search bar to see if you have any remaining errors: https://mxtoolbox.com/
Other best practices:
Don’t send a link on a cold email. This includes emails where you’re responding to a client request for information via a form on your website. I always ask, “Would it be ok for me to send you a link to sign up for a call?” and when they respond, it’s no longer a cold email and it will go through.
